Vote Yes on this bill if you want Massachusetts residents to have more control over their personal information, stronger protections for sensitive health and location data, limits on data sales and targeted ads, and clear rules that hold companies accountable.

Organizations that support this bill may include consumer privacy groups, civil liberties organizations, child safety advocates, and reproductive health rights groups that want stronger limits on data collection, sharing, and targeted advertising.

Vote No on this bill if you want businesses to keep more flexibility in how they collect and use customer data, avoid new compliance and legal costs, and preserve data-driven advertising and automated decision tools with fewer restrictions.

Organizations that oppose this bill may include data brokers, advertising technology companies, large online platforms, and business trade groups that object to stricter consent rules, limits on data sales, and new compliance costs.