This bill would require businesses to get clear, opt-in consent before collecting, using, or selling reproductive health data—including information on periods, fertility, pregnancy, abortion, genetics, or precise app location. Individuals could access or delete their data and revoke consent at any time. The bill restricts sharing such data with law enforcement or government agencies without a warrant or legal requirement and bans geofencing to track or target people at reproductive health clinics. Violations could result in lawsuits by individuals or enforcement by the Michigan Attorney General, with financial penalties for offenders.